The prestigious once in a lifetime Agora Award is bestowed upon world-class marketers in the country. These are companies who demonstrate marketing excellence, versatility, innovativeness and ingenuity. Last November 24 Ayala Land was hailed the country’s Marketing Company of the Year by the Philippine Marketing Association, joining a roster of companies that have successfully redefined its products and services . The occasion was attended by our marketing stalwarts Rex Mendoza, Marivic Anonuevo, Tina Esguerra, Tom Mirasol, Eunice Acejo, Ricky Celis , Tess Tatco, Cathy Bengzon, Sandy Espinosa, Ana Garcia-Ramos, Monique Castaneda, Pinky Calupe and Ayin Fabian. ManCom members Jimmy Ysmael, Pinky Ruiz and Lilit Tumbocon were present to cheer on the group while Ayala Land president and CEO, Jim Ayala received the award on behalf of ALI. In his acceptance speech Jim said “Ayala Land will continue to hold true to our mission of enriching more lives in the communities we build.”

The award was a true testament of ALI’s efforts of continuing to hold true to the mission of enriching more lives in the communities we build. It is an effort of not just our fantastic marketing team but of the entire organization. An effort to define the various brands and products – Residentials’ Ayala Land Premier, Alveo, Avida; the Ayala Malls, Ayalaland Businesscapes, Bonifacio Global City and Nuvali. Defined brands yet keeping the distinctive Ayala Land mark. A reputation of quality and excellence built through years of Ayala Land branding, leaving a legacy of creating stellar products and a remarkable organization that works hand in hand to deliver customer commitments. Both a symbol of trust and confidence to our customers and leading to better premiums, margins and the continuous drive for better products and services.

Ayala Land as Marketing Company of the Year is a result of all the teams with one end in mind – not just to deliver the Ayala products to the bigger market we now serve, but to exceed customer expectations. Congratulations, ALI!